October 2025
The way consumers discover and buy products is undergoing a radical transformation, driven by the rapid advancement of artificial intelligence (AI).
As search engines increasingly integrate generative models and buyers leverage tools like ChatGPT and Perplexity, traditional SEO tactics are becoming obsolete.
The shift from traditional SEO to AI-powered search represents a fundamental change in how consumers interact with information. Understanding this evolution is crucial for brands aiming to stay relevant and visible.